Oskar Blues Brewery
Oskar Blues Brewery went full-send on a website redesign to grow brand love.
Craft beer convention, shattered.
In 2002, in the funky little town of Lyons, Colorado, the team at Oskar Blues shattered craft beer convention by stuffing a voluminously hopped mutha of a brew, Dale’s Pale Ale, into a portable, crushable, infinitely recyclable can. Now operating breweries in Colorado, North Carolina and Texas to provide craft beer in a can to all 50 states, Oskar Blues enhanced their primary digital experiences to reposition the brand alongside its award-winning beer flavors, as well as expand online presence of its iconic taprooms.
Our role.
Oskar Blues Brewery partners with BLKDG to enhance their primary digital experiences, including the flagship brands Dales Pale Ale and Mama’s Lil Yella Pils. The goal of rebuilding the website was to reposition the brand alongside its award-winning beer flavors, as well as expand online presence of its iconic taprooms. Building relationships with craft-beer drinkers, distribution partners and active lifestyle enthusiasts is foundational to all of Oskar Blues’ digital marketing efforts.
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