An ecommerce agency in Denverthat's been here since 2011.
BLKDG has been an ecommerce agency in Denver since 2011, and we still work out of 4383 Tennyson St. We're a Shopify Partner and a Klaviyo Partner, and the Denver brands we build for include CoffeeAM, which sells gourmet coffee and tea from a Denver address, and Iris Piercing Studio, whose Denver studio is on East 13th Avenue. ListenUp is on the list too, and its own site lists showrooms in Denver, Boulder, Colorado Springs and Albuquerque, plus an office serving Loveland and Fort Collins. You can open all four stores in a tab and judge the work before you ever talk to us.
- One team on design, development, SEO, paid media and email
- The platform decision in writing before anybody scopes a build
- Traffic, conversion rate and revenue in one monthly report
Get Your Free Growth Audit
A free, no-obligation look at exactly why you aren't getting found or converting online, with a clear roadmap for how to fix it.
Why Denver Ecommerce Brands Lose To Weaker Stores
Somebody in Denver is searching for exactly what you sell right now. They’ll type a few words, scan the first handful of results, open two of them, and buy from whichever one made the decision easiest. Your product never entered the conversation.
That’s invisibility, and it isn’t passive. While your store loads slowly, buries its best category three taps deep, or never comes up for the search at all, a business with a thinner catalog and a worse product is taking the order.
They’re not better than you. Their store just answered the question first.
An ecommerce agency in Denver should mean a Denver address and Denver clients.
We design and build ecommerce stores, mostly on Shopify, and then we run the marketing that feeds them: web design and development, ecommerce SEO, paid media, email and SMS through our Klaviyo agency practice, and conversion rate optimization. One team, one scope, and no handoff between the people who built the store and the people who have to make it sell.
The local part isn't a claim, it's an address. BLKDG was founded in Denver in 2011 and works out of 4383 Tennyson St., Unit 1-B, Denver, CO 80212. We've been a Shopify Partner since November 2019, we're a Klaviyo Partner, and Clutch currently ranks us third on its list of Top Shopify Development Companies in Denver.
What that buys you is ordinary and hard to fake. A kickoff you can drive to, a team on Mountain Time when a Friday launch slips, and four named Colorado stores you can open in a tab, three of them with Denver locations and one in Carbondale.
So here's how we work. We audit the store you have before we quote the store you want, we put the platform decision in writing before anybody scopes a build, and we report traffic, conversion rate and revenue every month. No assumptions. No selling you work you don't need.
The Colorado Ecommerce Stores We Built
A local agency should be able to name the Colorado stores it built and give you the addresses.
CoffeeAM (opens in new tab) sells gourmet coffee and tea direct to consumers, and its contact page gives a Denver address on East 55th Avenue. Its logo is on our home page today. Our work there was the Shopify build plus the Klaviyo integration.
Iris Piercing Studio (opens in new tab) sells body jewelry and books professional piercing appointments, and its Denver studio is on East 13th Avenue. We wrote that project up as the Iris Piercing web transformation: high-end visual storytelling on a minimalist frame, a path from inspiration to booked appointment, a studio locator, team pages for the piercers, online scheduling, a text-us chat integration, and a custom ecommerce integration for jewelry variants.
ListenUp (opens in new tab) sells audio, video, smart home and business technology, and its own site lists showrooms in Denver, Boulder, Colorado Springs and Albuquerque, plus an office serving Loveland and Fort Collins. We published the ListenUp homepage refresh, which was a homepage rather than a full site: a redesigned hero, navigation that gets people to products and promotions faster, curated product highlights, brand storytelling worked into the page, load-speed work following Shopify’s own guidance, and tighter CTA placement. Its logo is on our home page too.
mountainFLOW (opens in new tab) is the Colorado one rather than the Denver one: its mailing address is a PO box in Carbondale, a four-hour drive west. It makes what the brand calls plant-based ski and bike products, and we built its Shopify store and its Klaviyo integration. If that’s your category, it’s the same ground our outdoor and active lifestyle brands work covers.
- +CoffeeAM: gourmet coffee and tea, Denver, on Shopify
- +Iris Piercing Studio: body jewelry and piercing, Denver
- +ListenUp: audio, video and smart home, Denver showroom among several
- +mountainFLOW: plant-based ski and bike products, Carbondale
- +Shopify Partner since November 2019, Klaviyo Partner
- +Founded in Denver in 2011
What An Ecommerce Agency In Denver Actually Builds
Ecommerce Web Design In Denver, Built To Sell
Stunning design and strong search performance aren't a trade you have to make. We design ecommerce sites that look like the brand they belong to and still load fast, rank, and move people to checkout, which means the structure gets argued over before the visual design does. Category hierarchy, product page order, mobile behavior and the checkout path get decided first, and then it gets made beautiful. Where a store needs more than a stock theme can carry, that work runs through our custom Shopify theme development.
- Wireframes and category structure before any visual design
- Mobile-first layouts, reviewed on a phone before a desktop
- Product page hierarchy set by what the buyer actually decides on
- Design files handed over at the end, not held
Ecommerce Website Development In Denver
Development is where a good design either survives or doesn't. We build on Shopify for most brands, in the theme where a theme is right and in custom code where it isn't, with the Liquid, the app stack and the integrations documented as we go. Apps get audited before they get added, because every one of them is a script on your storefront and a line on your invoice. Performance is part of the build rather than a phase after it, and we keep a separate page on Core Web Vitals for stores where speed is the specific problem.
- Theme work or custom code, chosen for the store rather than for us
- App stack audited before anything new gets installed
- ERP, POS and 3PL integrations scoped before the build starts
- A written handover of the theme, the apps and the integrations
Custom Ecommerce Websites For Denver Brands
Most stores don't need a custom ecommerce website, and we'll tell you when yours doesn't. The ones that do usually have a configurable or made-to-order product, a subscription or membership layer, a catalog a stock theme's filtering can't survive, or a dealer price book sitting next to a retail storefront. That last one is where Shopify B2B and wholesale stops being an add-on and becomes part of the architecture. If your roadmap genuinely needs the enterprise tier, our Shopify Plus agency page works through whether Plus is worth the contract before the price matters.
- A written recommendation on custom versus theme, before scope
- Configurable and made-to-order products modeled properly
- B2B and retail running from one catalog
- A plain answer when the cheaper option is the right one
Replatforming A Denver Ecommerce Store Onto Shopify
A replatform is a redirect map with a store attached. Every old URL needs a destination, every product and collection handle changes shape, and the traffic you've already earned is the thing most at risk, which is why our Shopify migration services process starts with the URL inventory rather than the theme. The platform pages under it carry the specifics: Magento to Shopify migration, BigCommerce to Shopify migration and WooCommerce to Shopify migration.
- A full URL inventory and redirect map before launch day
- Product, customer and order data migrated and then reconciled
- Rankings and organic traffic monitored after launch, not assumed
- The old platform kept readable until the new one is proven
Klaviyo Email And SMS Wired To The Store
Two of the four brands above are a Shopify build plus a Klaviyo integration, which is the pairing most ecommerce programs actually need. The store earns the traffic, and email and SMS turn a first order into a second one. We're a Klaviyo Partner, and the platform detail lives on our Klaviyo agency page: flows built on the right trigger, segments kept inside Klaviyo's documented caps, and attribution windows set on purpose and written down, so the revenue number means the same thing every month.
- The Shopify integration verified rather than assumed
- Welcome, cart, browse and post-purchase flows
- Consent and deliverability handled before volume climbs
- One revenue number, reported the same way every month
Ecommerce SEO And Conversion Work After Launch
A launch is the start of the measurement, not the end of the project. Product and category pages have to rank for what people actually search, which is the job of our ecommerce SEO work, and the traffic that lands has to convert, which is the job of conversion rate optimization. For a brand with a physical storefront in Denver, the map pack and the Google Business Profile are their own discipline, and that sits on our local SEO page. Paid media fills the gap while the organic work compounds.
- Product and category pages built to rank, not retrofitted later
- Conversion tests measured against revenue, not clicks
- Google Business Profile and local listings for brands with a storefront
- Traffic, conversion rate and revenue in the same monthly document
Find Out Why Your Denver Ecommerce Store Isn't Converting
A free Growth Audit is a clear look at why the right people aren't finding your store and why the ones who do aren't buying. You get the findings and a fix order whether or not you hire us. Not a sales call. Not a quote request.
Shopify Development In Denver, And When It's The Wrong Answer
We’re a Shopify Partner and Shopify is where most of our ecommerce development lands, for reasons that have nothing to do with the badge. Hosting, PCI compliance, checkout and the app ecosystem are somebody else’s problem on Shopify, which means your budget goes into the storefront and the marketing instead of into keeping a platform alive.
It isn’t automatically right, and we’ll say so before we quote a build. A store whose catalog logic really lives inside an ERP, or one with a content operation bigger than its commerce operation, can be better served elsewhere. If you’re already on Shopify and someone has quoted you the enterprise plan, our Shopify Plus agency page walks through whether Plus is worth the contract.
What we build inside Shopify is theme work where a theme fits, custom code where it doesn’t, and an app stack that’s been audited rather than accumulated. A store that’s grown app by app for five years usually has three scripts doing one job, and the page speed is paying for all three.
Ecommerce Website Development In Denver, From Scope To Launch
A build quote without a scoped app stack and a redirect plan isn't a quote. It's a guess with a number attached.
An ecommerce website development project has four things in it that decide whether it lands: the data model, the app stack, the redirect map and the handover. Design and copy sit on top of those four and inherit whatever the four got wrong.
The data model is where we start. How your products actually vary, whether a variant is a size or a whole different product, where inventory is the truth and where it’s a copy, and what the ERP or the POS needs back from the store. Get that wrong and every later decision inherits it.
Then the app stack gets audited, then the redirect map gets built, then the handover gets written. We document the theme, the apps, the integrations and the decisions behind them, and you keep that document whether we stay on retainer or not. Without that document, switching agencies means paying someone to reverse-engineer your own store.
Timelines move with catalog size and integration count, so we scope them per store instead of quoting a standard number. What we’ll commit to before a contract is the platform recommendation in writing, an app audit, and a redirect plan if there’s an existing store to move. That’s what the free Growth Audit produces.
- +Data model and variant structure settled first
- +App stack audited, not inherited
- +Redirect map finished before launch day
- +Theme, apps and integrations documented and handed over
- +Platform recommendation in writing before scope
- +Timelines scoped per store, not quoted from a template
How A Denver Ecommerce Engagement Runs
It starts with a free Growth Audit. We go through the store itself, which pages earn search traffic and which don't, where the checkout leaks, how fast it loads on a phone, and what the analytics can and can't currently tell you. You get a written record of what's broken and the order to fix it in. No assumptions, and no selling you work you don't need.
Before scope, not after. Shopify, a custom build on top of it, or staying where you are and fixing what's there. If the honest answer is that your current store needs six weeks of work rather than a rebuild, that's what the document says, and you can take it to any agency you like.
Structure first, then design, then development. Category and product pages get built to rank from day one rather than retrofitted by an ecommerce SEO project a year later, and the checkout path gets designed against what people actually abandon. Apps get audited before they get installed.
If there's an existing store, the redirect map comes before the theme. Every old URL gets a destination, product and collection handles get mapped, and data gets reconciled after the move rather than declared done at launch. The platform specifics live on our Shopify migration services pages.
A launch is when the measurement starts. Klaviyo flows get wired to the store and verified rather than assumed, paid media covers the gap while organic compounds, and conversion rate optimization keeps working on the pages that already get traffic. One team owns all of it, so nothing falls into a handoff.
The same three numbers, in the same document, every month, so you can see the trend instead of a new chart each time. You'll always have something to take into a budget meeting that isn't an explanation. There's more of the work on our work page.
Bring Us The Denver Ecommerce Store You've Got
Send over the URL and we'll tell you what's costing you orders: where the store is slow, which pages don't rank, where the checkout leaks, and what to fix first. No obligation, and no pitch attached to the answer.
What Changes With An Ecommerce Agency In Denver
The Industries Our Denver Ecommerce Work Keeps Landing In
Colorado’s ecommerce economy isn’t generic, and neither is our book of work. Craft beverage is the obvious one, with the shipping and compliance rules that come attached to it. Outdoor and active lifestyle brands are the other, where a season is the whole sales calendar and a launch date isn’t negotiable.
Two more come up constantly. Consumer electronics, which is ListenUp’s category and a hard one to sell online because the customer usually wants to hear the thing before they buy it. And Shopify B2B and wholesale, because a manufacturer with a dealer network needs a price book that a retail storefront was never designed to hold.
You can browse the rest on our work, and what clients say about it on client reviews. We’ve been doing this from Denver since 2011, and there’s a longer version on about BLKDG.
Denver Ecommerce Agency Questions We Get First
Design and build the store, then run the marketing that feeds it. In our case that's web design and development, ecommerce SEO, paid media, email and SMS through Klaviyo, and conversion rate optimization, with one team accountable across all of it. The local part is the office and the clients, not the service list: we've been in Denver since 2011 and the brands on this page are ones you can drive to.
4383 Tennyson St., Unit 1-B, Denver, CO 80212. BLKDG was founded in Denver in 2011 and has been here since. If you'd rather kick off in a room than on a call, that's an option.
CoffeeAM, which sells gourmet coffee and tea from a Denver address, and where our work was the Shopify build plus the Klaviyo integration. Iris Piercing Studio, whose Denver studio is on East 13th Avenue, and whose project we've published in full. ListenUp, which sells audio, video and smart home technology and lists a Denver showroom among several. mountainFLOW is Colorado rather than Denver, with a Carbondale mailing address, and we built its Shopify store and Klaviyo integration too.
Whether the design survives contact with search and checkout. A site can look extraordinary and still bury its best category, load slowly on a phone, and rank for nothing, which is why we settle structure before visual design and treat performance as part of the build rather than a phase after it. Ask any agency to show you a store they designed and then show you what it ranks for.
Yes, and we've been a Shopify Partner since November 2019. Shopify is where most of our ecommerce development lands, in the theme where a theme is right and in custom code where it isn't. Clutch currently ranks us third on its list of Top Shopify Development Companies in Denver.
Shopify is where most of this work lands, and for most brands it's the right answer, because hosting, PCI compliance, checkout and the app ecosystem stop being your problem. It isn't automatically right. A store whose catalog logic lives inside an ERP, or a business whose content operation dwarfs its commerce operation, can be better served elsewhere, and we'd rather tell you that before a contract than after one.
Yes, and the redirect map comes before the theme. Every old URL needs a destination, product and collection handles change shape on the way across, and the traffic you've already earned is the thing most at risk, so the URL inventory is the first deliverable rather than the last. Data gets reconciled after the move instead of declared finished at launch, and we keep the old platform readable until the new one is proven.
We don't publish a number, because the honest range is too wide to mean anything. What moves it is catalog size and how your products vary, how many systems the store has to talk to, whether there's an existing store to migrate, and how much of the design is new rather than adapted. The free Growth Audit is where you get a scoped number instead of a range.
No. Being in Denver means you can come to the office and we can come to yours, and that's genuinely useful on a big build. It changes nothing about the work itself, and a good chunk of what we build is for brands nowhere near Colorado.
Nothing, and there's no obligation attached. It's a clear look at why the right people aren't finding your store and why the ones who do aren't buying: which of your pages earn search traffic and which don't, where the checkout leaks, how the store performs on a phone, and what to fix in what order. Not a sales call. Not a quote request.