Stop Bidding Blind.Start Buying Qualified Traffic.
Organic search takes time. Paid search puts you in front of buyers today. BLKDG handles the keyword research, SERP audits, and campaign organization so your ad spend goes toward search terms with real intent, not just volume. You get a paid search account built to convert, not just click.
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What is Search Engine Marketing?
SEM stands for ‘search engine marketing.’ In short terms – think paid search, pay per click (PPC) ads for search engines such as Google or Bing. This is a digital marketing strategy to improve your website’s listing positioning and appearance on search engines for specific search queries. As paid search results continue to take up more real estate on a search engine first page, a marketing strategy to account for both paid and organic search results will set you up for success.
What does a good SEM Strategy look like?
Search engine marketing is using paid advertising to ensure that your business’s products or website listings are visible in search engine results pages. Not only is it critical to employ organic optimization strategies to attract traffic over the long-term, sometimes it can be challenging to compete in the Search Engine Result Pages (SERPs) without putting money behind a paid search ads – and that’s where the SEM experts at BLKDG comes into play.
How do I know if my website has a good SEM Strategy?
A good SEM strategy starts with choosing the right keywords to bid on that align with your business or how your customers would search for your products or services. That means doing research to determine what keywords to bid on or, otherwise what queries you want your ads to show up for in the SERPs.
How to get started with Paid Search Ads?
Start by brainstorming search terms that describe your product or services, and even consider the terms that describe your competition. While most search terms pose an opportunity for paid search ad placements – you may only want to bid on keywords that have the strongest intent and likelihood for leading to a conversion on your website.
What value does BLKDG add for managing your Paid Search Account?
BLKDG conducts extensive keyword research, paid search SERP audits, past traffic analysis and detailed account / campaign organization. We help you find search opportunities to consider bidding on and ensure that the accounts properly established to track the desired outcomes (traffic & conversions). When doing keyword research, we start with relevant high-volume and low-competition keywords and organize these search terms into Ad Groups by categories. It then becomes a balancing act between demand (volume) and budget (competition) to maintain a proper search impression share for the selected keywords in the account.
SEM Planning & Management Tools Used at BLKDG
- SEMrush
- HubSpot Ad Tracking
- Google Trends
- Ubersuggest
- Google Ads Keyword Planner
Now is the perfect time to ask yourself: How can I optimize my SEM strategy?
At BLKDG, we want our clients to receive the recognition their businesses deserve, regardless of their individual knowledge of website traffic and search engine specifics.
Interested in learning more about how to optimize your business better in search results? Not sure how to plan out your next steps? Look to BLKDG for the expertise and experience in optimizing your paid search strategy. Trust in our skills and increase the number of qualified leads coming to your website – work with BLKDG.
Find Out Where Your Paid Search Budget Is Leaking
A Free Growth Audit shows you which keywords are worth bidding on, where your account is wasting spend, and how your paid search strategy stacks up against organic. No pitch. Just a clear look at where your money should actually be going.
Common questions
Search engine marketing means paying for placement in search results through pay-per-click ads on platforms like Google or Bing. As paid results take up more space on the first page of search, a strategy that accounts for both paid and organic search puts you in front of more of the customers already looking for what you sell.
A good SEM strategy starts with bidding on the right keywords, the ones that match your business and the way your customers actually search. That takes research into what terms are worth bidding on and what queries you want your ads showing up for. If your current keyword list wasn't built from that kind of research, there's room to improve.
Start by listing the search terms that describe your products or services, plus terms tied to your competitors. Most of those terms are technically available for paid placement, but you don't want to bid on all of them. Focus your budget on the keywords with the strongest intent and the best chance of turning into a conversion on your site.
BLKDG runs keyword research, paid search SERP audits, past traffic analysis, and account and campaign organization to find where you should be bidding and make sure your account is set up to track traffic and conversions correctly. We start with high-volume, low-competition keywords, organize them into Ad Groups by category, then balance demand against budget to keep a healthy search impression share.