mountainFLOW is a Colorado outdoor brand that sells ski and snowboard wax, wax-tuning tools like its infrared waxer and roto brushes, and bike maintenance products direct to consumers. Every product is plant-based and petroleum-free, under the brand line “Sustainable. Outdoor. Performance.”
BLKDG redesigned and rebuilt mountainFLOW’s Shopify store, and launched Klaviyo flows, SEO and server-side tracking alongside it. The new store went live in September 2026, ahead of ski season.
Replacing an Aging Shopify 1.0 Store
mountainFLOW’s previous store ran on an aging Shopify 1.0 theme, built on the platform’s original theme architecture from before Online Store 2.0. Bike and snow are its growing categories, and the new store had to put them first.
Its Klaviyo account needed a tune-up too, with flows missing and segments that needed organizing. mountainFLOW also sells wholesale, so its tracking had to keep wholesale purchases out of the conversions its retail ad campaigns optimize against.
Design, Build, Email and Tracking in One Launch
We started with a brand audit and art direction, then designed and built the new store on Shopify’s Online Store 2.0 architecture. Navigation, collections, filtering and product pages were redesigned around bike and snow. Every template is built from sections, so mountainFLOW’s team can change pages without a developer.
We mapped redirects from the old URL structure to protect search rankings, added product, organization, breadcrumb and FAQ schema, and built a topic-page architecture structured for AI search as well as Google. A dealer locator points shoppers to the shops that carry mountainFLOW.
In Klaviyo, we audited the account, separated retail and wholesale audiences, and built six flows: welcome, browse abandonment, cart abandonment, post-purchase, win-back and VIP.
Consentmo gates every tracking tag on the shopper’s consent. Server-side Google Tag Manager then labels each purchase as retail or wholesale, so wholesale orders stay out of the conversions Meta and Google Ads optimize against.
What Changed After Launch
These figures compare the first weeks after launch with the weeks before it, from mountainFLOW’s Shopify analytics. That’s a short window, and September is the run-up to ski season for a wax brand, so some of the lift is probably seasonal. Against the same weeks last year, gross sales were up 186% and orders 185%.
Online store sessions rose 91%, visitors 78% and pageviews 104%. Average session duration rose 77%, and bounce rate fell 13%.
The added-to-cart rate rose 19%. With more traffic behind it, sessions with cart additions rose 127%, sessions that reached checkout rose 127%, and checkout conversion rose 32% from there.
Conversion rate rose 57%, sessions that completed checkout rose 200%, and orders rose 205%. Products added to cart rose 187% and products purchased 247%. Online store sales rose 231%, and storewide sales across all channels rose 211%.
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