The scariest chart in commerce is the organic-traffic cliff after a botched migration. It’s also entirely avoidable with a boring, disciplined plan.
The non-negotiables
- Map every URL — and 301 the ones that change.
- Preserve metadata, headings and structured data.
- Keep the sitemap and robots rules intact through cutover.
- Benchmark Core Web Vitals before and after.
- Watch Search Console daily for the first month.
Nobody gets a bonus for a migration that goes smoothly. That's exactly the point — smooth is the whole job.
We’ve shipped re-platforms with zero measurable traffic loss. None of it is clever. All of it is checklists, redirects and patience.
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Not sure where the gap is? That's exactly what the Digital Marketing Growth Audit is for.
A free, no-obligation look at where your site can win more traffic and conversions, with a clear digital marketing roadmap to get there. Just a straight read on where your digital presence stands and where it's headed.