The product page is the highest-leverage screen in your store. It’s where paid traffic lands, where intent is highest, and where the smallest changes move the most revenue. Start here, not the homepage.
The starter five
- Above-the-fold clarity: can a stranger tell what it is, what it costs and why it's worth it in three seconds?
- Social proof placement: reviews near the buy box, not buried below.
- Add-to-cart prominence on mobile: thumb-reachable, always visible.
- Shipping and returns: surfaced, not hidden in a footer link.
- Bundles and cross-sell: tested as a lift to AOV, not a distraction.
We don't redesign on opinions. Every one of these is a hypothesis you can ship as a variant and read in the data.
Run them in sequence, give each enough traffic to reach significance, and keep only the winners. The compounding effect across a quarter is almost always larger than a full redesign would have delivered.
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Not sure where the gap is? That's exactly what the Digital Marketing Growth Audit is for.
A free, no-obligation look at where your site can win more traffic and conversions, with a clear digital marketing roadmap to get there. Just a straight read on where your digital presence stands and where it's headed.