Most brands build a welcome flow, a cart abandon, and call email “done.” Those two flows are the floor. The brands compounding email to a third of revenue are running a dozen quieter automations that each pay their own rent.
The ones that move money
Post-purchase education keeps first-time buyers from churning. Replenishment reminders time the second order. Win-back catches lapsing customers before they’re gone. None of them are glamorous — all of them outperform another campaign blast.
Treat your list like a P&L line, not a megaphone. The goal is revenue per recipient, not opens.
Where to start
If you only add three this quarter: a real post-purchase sequence, a replenishment flow tuned to your product’s reorder cycle, and a segmented win-back. Measure each on attributed revenue, and let the laggards go.
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Not sure where the gap is? That's exactly what the Digital Marketing Growth Audit is for.
A free, no-obligation look at where your site can win more traffic and conversions, with a clear digital marketing roadmap to get there. Just a straight read on where your digital presence stands and where it's headed.