Morrow was originally created as part of the White House’s Startup America initiative, and since then – Morrow has helped over 20,000 startups launch. As their business continued to grow, Morrow started to undergo a rebrand and chose BLKDG to lead their website overhaul in design and development, CRM integration and management, and associated SEO/SEM tactics.
Our Role
Morrow (formerly GAN), was in the process of rebranding their business, and chose BLKDG to lead the new website build and related integrations. Morrow is built on a WordPress CMS with Hubspot CRM, with seamlessly integrated forms, advanced SEO/SEM, and custom analytics event and conversion tracking.
“We are seeing inbound inquiries come to our website at a higher rate than with our previous builds.” – Director of Marketing, Morrow.co
The goal of building this new website for the rebranded business was to improve user experience of the overall site, funnel potential leads down personalized pipelines based on lead interaction, and filter this information in an organized manner into the Hubspot CRM for further marketing and sales. Advanced SEO and email automations that offer resources and information back up the information that is displayed on the website for current and potential clients alike.
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