A defining name in craft beer.
Lawson’s Finest Liquids is one of the defining names in Vermont craft beer. Founded in 2008 as a one-barrel operation in a shed, the brewery grew into a Northeast institution on the strength of its Sunshine family of IPAs, with Sip of Sunshine earning a genuine cult following and medals from the World Beer Cup and Great American Beer Festival. Its audience is loyal and geographically spread across nine states, which means the website does heavy lifting: helping fans find fresh beer nearby, driving visits to the Waitsfield taproom, and carrying a brand built on freshness, community, and place.
Evolving for future online behavior.
A brewery with a cult following has a specific digital problem: demand isn’t the issue, findability is. Fans needed a fast way to locate fresh cans across a multi-state distribution footprint, taproom visitors needed current hours, releases, and events, and the brand needed a site that felt as considered as the beer. The existing experience wasn’t keeping pace with the brewery’s growth, and every friction point between “I want a Sip of Sunshine” and “I know where to get one” was a lost sale for a retail partner and a small dent in the brand.
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