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Purple-lit fabric shade canopy over a live band performing at an outdoor night concert
General·Mar 5, 2024·2 min·

Transforming Shade Solutions: A New Site for USA Shade

The summer sun can be relentless, but so can the competition in the commercial shade industry. That’s why USA Shade, a leading manufacturer of shade structures, tapped BLKDG to create a website that would cast a long shadow over its competitors. Before diving into design, BLKDG took the time to understand USA Shade’s unique selling points and target audience. This collaborative approach ensured the new website wouldn’t just look good, it would effectively convert visitors into customers. One of the biggest challenges identified was the complexity of the previous website. BLKDG streamlined the navigation, making it easier for users to find the information they needed, whether they were architects, business owners, or parents looking for shade solutions for their children’s playgrounds.

Desktop USA SHADE website showing homepage hero and Amusement & Entertainment page

USA Shade prides itself on its custom design and engineering capabilities. BLKDG brought these strengths to the forefront by incorporating interactive elements that allowed visitors to explore different shade structures, materials, and configurations. This visual storytelling not only engaged users but also solidified USA Shade’s position as an industry leader. A website’s beauty is only skin deep if it doesn’t drive results. BLKDG implemented strategic calls to action throughout the user journey, encouraging visitors to request quotes, download brochures, or contact a sales representative. The clean and user-friendly interface ensured a smooth conversion process, turning website traffic into valuable leads. BLKDG leveraged the latest web development technologies to ensure that the new website was not only visually stunning but also responsive across various devices and screen sizes. This approach was crucial in catering to the diverse ways users access the site, whether it be through desktops, laptops, tablets, or smartphones.

Mobile USA SHADE site showing hero banner and Mariner Peak shade structure page

By combining BLKDG’s design expertise with USA Shade’s industry knowledge, they created a website that not only informs and educates potential customers but also positions USA Shade as the go-to solution for all things shade. So, if you’re looking to escape the harsh rays of the competition, take a page out of USA Shade’s book and consider partnering with a design agency that can help you build a website that truly stands out.

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BLKDG Team

Not sure where the gap is? That's exactly what the Digital Marketing Growth Audit is for.

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