RidgeRunner AntlersView Project
Positive TracksView Project
Rowland + BroughtonView Project
Vail Veterans ProgramView Project
Abita Brewing CompanyView Project
USA ShadeView Project
Black Tie SkisView Project
Revelshine WinesView Project
Snowmass Ice AgeView Project
Beck BuildsView Project
BuzzBallzView Project
Colorado Ski CountryView Project
Uptown CocktailsView Project
Sierra Nevada Brewing CompanyView Project
Morrow.coView Project
Chugach Powder GuidesView Project
4FRNT SkisView Project
Mechs and Co.View Project
Nostalgic WarehouseView Project
Steamboat Full Steam AheadView Project
Denver Beer CoView Project
Hayden OutdoorsView Project
EremView Project
DrinkTanksView Project
Dear Jack FoundationView Project
National Forest FoundationView Project
R+BView Project
Granby RanchView Project
CMAC PartnersView Project
Mouthfuls Pet SupplyView Project
Hala GearView Project
Snowmass TourismView Project
Boulder Boat WorksView Project
Infinite CBDView Project
Aspen Valley HospitalView Project
Oskar BluesView Project
Lawson’s Finest, Reimagined: A New Digital Home Built by BLKDG
Lawson’s Finest Liquids is the kind of brand people don’t just buy — they follow. It’s built on craft, community, and the feeling you get when the day’s been well spent and the beer is exactly right. Their website needed to match that same energy: welcoming, easy to explore, and designed to scale as the brand grows.
BLKDG partnered with the Lawson’s team to design and build a refreshed digital home that brings the full experience into focus — from beer discovery and taproom planning to events, impact storytelling, and releases worth chasing. The result is a platform that’s equal parts brand expression and high-performing utility: built to look great, load fast, and guide fans exactly where they want to go without friction.
The Challenge
Lawson’s has a lot going on — and it all matters. A lineup of beloved beers. Limited releases. A taproom experience that changes with the seasons. A calendar of events that’s always moving. A Social Impact Program that’s truly part of the brand’s DNA. The challenge wasn’t “add more.” It was make it all feel effortless — without sanding off any of the personality that makes Lawson’s feel like Lawson’s.
Design that feels like the brand
Our design approach started with one simple rule: the site should feel like stepping into the Lawson’s world — not reading about it.
That meant a visual system that balances bold brand moments with clean structure. We used strong hierarchy, clear page rhythm, and thoughtful spacing so content feels breathable and easy to scan. The typography and layout choices do the heavy lifting: they keep the experience modern and premium without drifting into “corporate.” Every design decision was in service of clarity, but still with enough character to keep it human.
We also leaned into “functional storytelling.” In other words: the interface isn’t just a container — it expresses the brand. From how beer pages present details to how impact content is framed, the design encourages exploration while keeping the experience intuitive for first-time visitors.
Navigation, UX, and content—built for how fans actually use it
A brewery site has multiple audiences, and they don’t all show up with the same intent—so we built the experience around real fan behavior and the most common “jobs to be done.” Whether someone’s trying to plan a taproom stop in 30 seconds or go deep on beers, releases, impact, and events, the site is designed to get them there quickly with clear calls-to-action, predictable patterns, and scannable content blocks (especially on mobile).
What the platform makes easy:
- Find a beer / learn what’s available
- Plan a taproom visit
- Check events and what’s happening
- Explore limited releases
- Understand the mission + impact
- Shop for merch and goods
Behind the scenes, that usability is supported by a modular content system—flexible building blocks that keep the experience cohesive while giving Lawson’s room to evolve. It’s how the site can handle everything from beer storytelling to taproom updates, event changes, and “vault” moments without turning into a content dump—and without the team needing to reinvent page layouts every time something new drops.
Development that’s built to perform
From a development standpoint, our goal was a platform that’s not just beautiful — it’s fast, stable, and maintainable.
We engineered the build with performance and scalability in mind, focusing on things that actually impact user experience:
- Responsive behavior that holds up across devices and real-world usage
- Reusable components that keep the UI consistent and reduce long-term maintenance
- Performance best practices (optimized assets, efficient templates/components, and careful attention to page weight)
- SEO-ready structure so the site is discoverable and pages are built with clarity for both users and search engines
- Accessibility-minded implementation so the experience is usable, readable, and navigable for as many people as possible
This is the part that often goes unseen — but it’s the difference between a site that looks great on launch day and a site that keeps working (and keeps converting) long after the hype fades.
A partnership rooted in craft
This project worked because Lawson’s shows up with intention — and because BLKDG matched that energy as a hands-on partner from day one. We translated the care they pour into every brew in Waitsfield into a digital platform that’s brand-forward, fast, and built to scale. We’re proud of what we built together: a refreshed online home that feels true to Lawson’s and ready for whatever’s next.
If you haven’t explored the new site yet, take a look around at lawsonsfinest.com — and if you’re anywhere near the taproom, consider this your sign to stop by.