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Built for the Gold Standard: The Iris Piercing Web Transformation
At BLKDG, we believe that a brand’s digital presence should be as refined and intentional as the products they create. That’s why we were thrilled to partner with Iris Piercing, a premier name in high-end body jewelry and professional piercing services, to overhaul their web experience.
The goal was clear: create a digital storefront and resource hub that mirrors the elegance, precision, and safety that Iris Piercing is known for in their physical studios.
The Vision: Sophistication Meets Functionality
Iris Piercing isn’t just about jewelry; it’s about a curated experience. Their previous site needed a modern touch to better showcase their stunning collections and streamline the booking process for their growing list of studio locations.
Our approach focused on three core pillars:
- High-End Visual Storytelling: Using minimalist design to let the craftsmanship of the jewelry take center stage.
- Intuitive User Journey: Making it easier for clients to move from inspiration to appointment.
- Seamless Performance: A fast, responsive backend that handles high-traffic launches without breaking a sweat.
Bridging the Gap: Local Expertise & Seamless Booking
While the jewelry is the star, the relationship between a client and their piercer is the heart of the Iris brand. We wanted to make sure the website felt like an extension of their physical studios.
- Find Your Studio: We implemented a streamlined location finder that allows customers to quickly identify the Iris studio nearest to them—whether they are in Denver, Boulder, Salt Lake City, or beyond.
- Meet the Experts: We built out dedicated team pages where clients can get to know their expert piercers. These profiles highlight the piercers’ professional backgrounds, areas of expertise, and even their personal jewelry styles, building trust before the client even walks through the door.
- Book with Ease: To remove friction, we integrated a robust online scheduling system. Clients can now select their specific service—from a simple earlobe piercing to a complex curation—and book their time slot in seconds, all within a mobile-optimized interface.
- Real-Time Connection: We integrated the “Text Us” chat feature, a direct line that connects customers directly with studio staff. Whether a client has a question about a specific piece of jewelry or needs to clarify appointment details at a specific location, expert help is just a text away.
Technical Excellence
Under the hood, our development team focused on conversion and scalability.
- Custom E-commerce Integration: We optimized the shopping experience to handle complex variants (sizes, materials, and backings) unique to the body jewelry industry.
- Mobile-First Engineering: Since the majority of Iris’s audience browses on the go, every pixel was optimized for a flawless mobile experience.
- Conversion Optimization: By simplifying the path from “browsing jewelry” to “booking a service,” we ensured the site acts as a true engine for business growth.
The Result
The final product is a digital destination that finally matches the prestige of the Iris Piercing name. By stripping away technical friction and elevating the visual storytelling, we’ve delivered a sophisticated e-commerce experience that feels as premium as the jewelry Iris creates. It’s sleek, it’s scalable, and it’s officially live.
We are incredibly proud of this partnership and can’t wait to see how the new site helps Iris Piercing continue to set the gold standard in the industry. Explore the new site here!
Want to see what BLKDG can do for your brand? Whether you’re looking for a complete redesign or a custom development solution, we’re here to help you build something remarkable..