A Digital Platform as Powerful as Musco’s Lights

When you’ve lit everything from Olympic venues to professional stadiums, airports, and city landmarks, your digital presence needs to shine just as brightly. That’s why Musco Lighting, a global leader in sports and large-area lighting, turned to BLKDG to reimagine their website.

Musco’s influence spans industries and continents, and their audiences are just as diverse—city planners, architects, and sports facility managers, each arriving with specific project needs. Our challenge was to create a digital experience that not only reflects Musco’s scale and technical expertise but also makes it effortless for every visitor to find exactly what they need.

Guiding Visitors to the Right Solutions

We streamlined Musco’s information architecture to make navigation intuitive and purposeful. Dedicated landing pages for key verticals—Sports Lighting, Entertainment, and Transportation & Infrastructure—guide users quickly to the right information and the right Musco team.

Each page features clear calls-to-action (CTAs) and is supported by relevant case studies, product details, and contact options. Whether someone is planning a stadium, expanding an airport, or designing an outdoor performance venue, the pathways are clear and actionable.

A standout feature is the interactive demo component, which allows visitors to see Musco’s lighting systems in action. This immersive experience brings their technology to life, giving potential clients confidence in Musco’s capabilities before they even make contact.

Robust portfolio search and filtering make it easy to explore Musco’s global projects, while strategically placed contact forms ensure a direct path to the right specialists. The result: a smoother journey from interest to inquiry.

A Design That Shines

Musco’s projects are visually striking, and we built a design system that showcases their impact.

• Immersive visuals: full-width photography and video highlight how Musco transforms the night sky.
• Modern design elements: a refined color palette, accessible typography, and clean layouts keep the focus on the work.
• Responsive design: the site adapts seamlessly across desktop, tablet, and mobile, ensuring usability everywhere.

Built for Scale and Performance

Behind the scenes, the site runs on a flexible CMS that puts control in Musco’s hands—allowing their team to update projects, publish news, and refine product details without developer support.

Key features include:

• A custom project database with robust search and filtering
• Lightning-fast load times for optimal performance
• Advanced contact forms with inquiry-routing functionality
• Analytics integration to measure engagement and success

More Than a Website

This project was about more than design and development—it was about creating a digital platform that drives Musco’s business forward. By combining bold visuals, intuitive navigation, and purposeful CTAs, the new site not only highlights Musco’s global leadership but actively fuels their continued growth. For BLKDG, it’s a perfect example of how thoughtful design and development can transform complex needs into a seamless, scalable digital experience.