RidgeRunner AntlersView Project
Positive TracksView Project
Rowland + BroughtonView Project
Vail Veterans ProgramView Project
Abita Brewing CompanyView Project
USA ShadeView Project
Black Tie SkisView Project
Revelshine WinesView Project
Snowmass Ice AgeView Project
Beck BuildsView Project
BuzzBallzView Project
Colorado Ski CountryView Project
Uptown CocktailsView Project
Sierra Nevada Brewing CompanyView Project
Morrow.coView Project
Chugach Powder GuidesView Project
4FRNT SkisView Project
Mechs and Co.View Project
Nostalgic WarehouseView Project
Steamboat Full Steam AheadView Project
Denver Beer CoView Project
Hayden OutdoorsView Project
EremView Project
DrinkTanksView Project
Dear Jack FoundationView Project
National Forest FoundationView Project
R+BView Project
Granby RanchView Project
CMAC PartnersView Project
Mouthfuls Pet SupplyView Project
Hala GearView Project
Snowmass TourismView Project
Boulder Boat WorksView Project
Infinite CBDView Project
Aspen Valley HospitalView Project
Oskar BluesView Project
BLKDG as a SEM Expert
What is Search Engine Marketing?
SEM stands for ‘search engine marketing.’ In short terms – think paid search, pay per click (PPC) ads for search engines such as Google or Bing. This is a digital marketing strategy to improve your website’s listing positioning and appearance on search engines for specific search queries. As paid search results continue to take up more real estate on a search engine first page, a marketing strategy to account for both paid and organic search results will set you up for success.
What does a good SEM Strategy look like?
Search engine marketing is using paid advertising to ensure that your business’s products or website listings are visible in search engine results pages. Not only is it critical to employ organic optimization strategies to attract traffic over the long-term, sometimes it can be challenging to compete in the Search Engine Result Pages (SERPs) without putting money behind a paid search ads – and that’s where the SEM experts at BLKDG comes into play.
How do I know if my website has a good SEM Strategy?
A good SEM strategy starts with choosing the right keywords to bid on that align with your business or how your customers would search for your products or services. That means doing research to determine what keywords to bid on or, otherwise what queries you want your ads to show up for in the SERPs.
How to get started with Paid Search Ads?
Start by brainstorming search terms that describe your product or services, and even consider the terms that describe your competition. While most search terms pose an opportunity for paid search ad placements – you may only want to bid on keywords that have the strongest intent and likelihood for leading to a conversion on your website.
What value does BLKDG add for managing your Paid Search Account?
BLKDG conducts extensive keyword research, paid search SERP audits, past traffic analysis and detailed account / campaign organization. We help you find search opportunities to consider bidding on and ensure that the accounts properly established to track the desired outcomes (traffic & conversions). When doing keyword research, we start with relevant high-volume and low-competition keywords and organize these search terms into Ad Groups by categories. It then becomes a balancing act between demand (volume) and budget (competition) to maintain a proper search impression share for the selected keywords in the account.
SEM Planning & Management Tools Used at BLKDG
- SEMrush
- HubSpot Ad Tracking
- Google Trends
- Ubersuggest
- Google Ads Keyword Planner
Now is the perfect time to ask yourself: How can I optimize my SEM strategy?
At BLKDG, we want our clients to receive the recognition their businesses deserve, regardless of their individual knowledge of website traffic and search engine specifics.
Interested in learning more about how to optimize your business better in search results? Not sure how to plan out your next steps? Look to BLKDG for the expertise and experience in optimizing your paid search strategy. Trust in our skills and increase the number of qualified leads coming to your website – work with BLKDG.