BLKDG as a Klaviyo Partner

First of all – Why Use Klaviyo?

There are many email marketing platforms to choose from, but Klaviyo does have significant benefits, especially for e-commerce brands.

1. 1. Store all your customer’s data in the same system
      1. It can get expensive quickly trying to pull data out of all your different platforms for your business. Klaviyo collects all your data in one place, so you can easily read the data and make changes – without any manual processes.
      2. Klaviyo also makes quarterly updates to the system so it just keeps getting better!
   2. Email AND SMS
      1. Even if you’re not ready for SMS yet, Klaviyo makes it easy to experiment sending out messaging via SMS, and even integration SMS into email workflows.
      2. Klaviyo also has comprehensive resources on SMS and email mandates, as well as easy to edit signup forms that drop contacts right into your Klaviyo account.
   3. Easy integrations with Shopify, WordPress, etc.
      1. Klaviyo has a comprehensive integrations library – so you don’t have to worry about custom building anything, and can simply pull the data into your account by syncing the integration.
   4. Comprehensive reporting, dashboards, and industry benchmarks.
      1. No other email provider offers such in-depth and highly customizable reporting as Klaviyo. Not only does Klaviyo offer an Analytics Dashboard and Health Dashboard for a quick look at metrics and top and low performing assets, you can also create custom reports from scratch or from templates, create new graphs for your Analytics dashboard, and dive deep into your metrics compared to other businesses in your industry.
   5. Efficient and helpful updates
      1. Klaviyo is one of the best in the game when it comes to staying up-to-date. Not only is Klaviyo constantly trying to improve their system in general, they make accurate changes to make your job of sending emails easier.
      2. For example, Klaviyo allows you to switch your revenue reporting to click-only and view email opens by email client, in order to combat the iOS 15 update.
      3. Klaviyo also automatically suppresses any email that hard bounces, and any email that soft bounces over seven times, so you can keep your data clean and also not get charged for contacts that aren’t correct.
   6. Drag-and-drop email templates
      1. Similar to other email providers, Klaviyo’s drag-and-drop email template allows you to build an email rather quickly, and save blocks and sections for use in other emails without having to manually re-create them.
   7. Pre-built comprehensive flows
      1. Klaviyo offers templated out workflows, so you can immediately set up those important automations without having to think too much about each step. Think of abandoned cart flows, back in stock flows, cross-sell flows, segmented flows based on a contact’s status, etc., etc.

(Sources: Klaviyo)

Why Choose a Klaviyo Partner – and Why Choose BLKDG?

Whether you are a current Klaviyo customer or not, choosing a partner agency helps you streamline your email marketing process, and BLKDG will take care of your account to set you up for success.

1. Official Klaviyo partner
   1. Klaviyo vets all individuals/agencies that want to be a Klaviyo partner. In order to be considered, you must be approved, managing enough value in client accounts, and complete a couple of certifications.
2. Access to partner-only resources.
   1. As an official Klaviyo partner, BLKDG has access to partner-only webinars, system update releases, product certifications and training, and in-depth resources on how to optimize your Klaviyo account. As your partner, BLKDG will keep you in the loop on all of these as well, and use them to lead you to success.
3. Trust in our expertise.
   1. BLKDG has been an email marketing expert for years, but the email marketing world is always changing. BLKDG stays updated and pivots the plan to ensure success. As a Klaviyo partner, BLKDG is able to apply this expertise and knowledge to a highly efficient email system, so you get the combination of machine learning and human strategy.
4. Understand the detailed data.
   1. Reports offer much to analyze, but sometimes it can slip your mind to keep checking up and auditing current campaigns, design, automations, and so on.
   2. Working with a Klaviyo Partner allows you to focus on the big stuff while we make sure we are continually keeping up to date and pivoting on what needs to change. Don’t let data slip your mind – partner with BLKDG.

(Source: Klaviyo)

Interested in learning more or ready to take the next step?

Schedule a session to talk to us!