BLKDG as a Google Partner

What does it mean to be a “Google Partner?”

All you need to run ads on Google or access Analytics is a Google account. But simply creating those assets isn’t the same as effectively managing, updating and getting the best value from them. Google launched its partner program in 2013, with the latest updates set to hit this year.

1. Google Partners have access to tools, resources, and support that others using Google Ads don’t get. 
   1. Google defines these benefits in three categories:
      1. Education & Insights
      2. Access & Support
      3. Recognition & Rewards
2. Partners are privy to advanced product training, with other benefits dependent on your tier status.
3. Agencies can only become Google Partners if they have met the requirements, therein showing their capabilities and expertise.
   1. The requirements:
      1. Maintain a maintenance score of at least 70%. In layman’s terms, your client accounts have to be performing well.
      2. Manage at least $10,000 USD spend in the last 90 days. This showcases the agency’s ability to keep succeeding as well as continuing to find new opportunities to grow.
      3. At least 50% of account managers have to be certified in Google Certifications. These tests, which expire yearly, demonstrate the knowledge spread across the agency’s team.

(Source: Google)

Why Should You Choose BLKDG as Your Google Partner?

As stated before, you can set up your own Google Ads account and hit the ground running. However, the learning curve is pretty steep, and it’s probably worth more to your time and your business’s time to trust an expert to streamline and strategize your ads for the most success. While there are tens of thousands of Google Partners out there – BLKDG should be your choice.

1. BLKDG is a Google expert – so you can focus on running your business instead of trying to become an expert yourself.
   
   1. We are a certified Google Partner. We have the certification qualifications, years of experience handling clients accounts, strong performance ratings for those accounts from Google, and past success to back up our expertise. 
2. BLKDG will keep you updated with check-ins and monthly reports.
   1. We know you want to see the data and the results. We also know it’s a lot of comb through and remember to check in on when there’s so much else on your plate. Let us handle that, and send you easy to read analytics reports and statistics so you can rest assured that your account is succeeding with us. 
3. The resources!
   1. Not only do you get access to a Google Partner, who has advanced access to Google products and services, as well as the resources available to everyone – you also get access to BLKDG minds, who have been living and breathing Google Ads and Analytics for years.
   2. Unforeseen changes (cough, iOS 15, cough) aren’t even a blip in the radar for BLKDG marketing professionals – we’ve been navigating updates and making optimizations as the marketing landscape changes, and we’re prepared to continue in the future. Marketing isn’t a standstill industry. Your Google Partner shouldn’t be either – partner with BLKDG.

(Source: Google)

Interested in learning more or ready to take the next step?

Schedule a session to talk to us!