Born in Aspen, Colorado, Strafe is a collection of passionate individuals whose drive for adventure is rivaled only by their commitment to creating modern mountain apparel that doesn’t compromise performance, quality, or style. This collective of athletes needed apparel that blended breathable, waterproof materials and constructions with snow-specific features and fits for moving efficiently and skiing hard all day, so they started designing gear themselves in 2009. Strafe focuses on designing and producing the best gear that athletes can rely on when the conditions are unpredictable.
Strafe came to BLKDG looking to enhance their web presence and ecommerce platform to aid in scaling online sales. The goal was to create the most compelling and functional shopping platform designed with a mobile first mentality. strafeouterwear.com is an advanced ecommerce platform with a user friendly shopping and checkout flow.
Filtering that allows the user to search by activity, product, size and color.
Customized three step checkout flow that gives the user more control ease when checking out on desktop or their mobile device.
Store locator integrated with google maps to display the brick and mortar locations you can find Strafe products at.
United States Forest Service
Oskar Blues Brewery
Roland & Broughton