A Digital Agency


Bicycle Colorado


SPiN Denver and BLKDG teamed up to create this site and redefine the futureĀ for Bicycle Colorado.

Bicycle Colorado is the nonprofit behind all things cycling in Colorado. Bike Colorado uses advocacy, education and passion to make Colorado one of the most bicycle-friendly states in the nation. They encourage and promote cycling, increasing bike safety and improving conditions while providing a voice for people who ride bikes in Colorado.

The purpose was to enhance the cycling community’s digital experience via the website and offer a medium for the riders in the community to get involved with events, advocacy, resources and of course cycling in the state. This site offers any rider in Colorado critical information to having a fun, safe and amazing time riding in Colorful Colorado.

Services Provided:

  • Custom Graphic Design
  • UI + UX Design
  • Identity + Iconography + Typography
  • Custom Front/Back End Solutions
  • Custom Interface Design

Customizable Messaging

We gave Bicycle Colorado the ability to fully customize every part of their website, including heroes to help achieve marketing goals.

Color as a Tool

We used color overlays to bring life and brand messaging site wide.

The Hub

Designed to be a community driven central hub. The Hub offers community sourced resources all across Colorado.

Event Calendar

The event calendar features biking related events put on by the community and Bicycle Colorado.

3 Things You Should Know

For starters...

This nonprofit has been serving the bicycling community in Colorado for 25 years.


A focus on community was a central theme of this re-design. The site gives cyclists a voice by giving them the ability to submit community events and post resources to The Hub.


We utilized the brands vibrant and fun color palette throughout the site to breathe life into site content and buttons. The unique palette paired with a sleek white background results in a visually tasteful site that feels fresh and earthy while maintaining a modern vibe.


We love where we live and love what we do.

Our Work