While there are various email platforms to work with, Klaviyo is top-tier for eCommerce clients.

 

Their all-in-one platform, specifically engineered for eCommerce, syncs your website, email and SMS communication together, and Klaviyo also provides extensive analytic tools to streamline it all together. Klaviyo touts having the “best in class integrations” and they aren’t kidding – their 200+ library offers simple one-click login integrations and immediate syncing of relevant data and metrics for personalized messaging and in-depth communication workflows. And if the integration you’re looking for isn’t available, Klaviyo’s open API allows you to create that integration with the help of your development team.

 

 

 

(Source: Klaviyo)

 

So what is the point of these integrations?

 

1 – Marketing Automations

 

When all of your various eCommerce tools are synced up into one platform, you can handle all messaging and marketing campaigns in one place. Want to send emails when a product goes on sale to all customers interested? Cross-sell and up-sell to contacts that have previously purchased from your business? Break up your abandoned cart flow based on past purchase activity (or lack thereof)? Let your contacts know when an item is back in stock? Welcome new subscribers? Keep contacts updated on delivery changes and statuses? Follow-up with event attendees? Reward customers who leave reviews on your products? Motivate contacts towards purchasing with browse abandonment and added to cart flows? Keep your contacts updated on their subscription purchases?

With so many integrations available, these automations and more can all be housed within your one, streamlined, connected, and efficient Klaviyo account.

 

 

 

 

(Source: Klaviyo)

 

2 – Insight into Your Customers

 

Even if the integration you’re looking for isn’t as comprehensive as you’d like in order to develop and send an email or SMS flow, the data brought across is invaluable just by itself. By comparing metric data for various parts of your business (for example, Shopify activity, event participation, subscriptions purchased, email opens and clicks, etc.), you can pinpoint your most valuable customers, those that can use an extra push to purchase, and those that may be inactive.

This segmentation allows for strategic campaign sends to motivate each particular group of contacts. Move more abandoned carts to purchase, for example, by changing up the email or SMS you’re sending to a contact, based on if they’ve purchased before, if they’ve attended one of your events, if they’ve left a review on one of your products, and so on.

The more you know about your customers, the more you can dial into your messaging and figure out what speaks to different cohorts of your audience best.

 

 

 

(Source: Klaviyo)

 

A Closer Look

 

Check out some of these highly useful integrations available below – these are just a few of the hundreds available:

Shopify

Klaviyo’s integration with Klaviyo brings across all relevant metrics – Viewed Product, Added to Cart, Checkout Started, Placed Order, Ordered Product, Fulfilled Order – with the option to add on more with additional coding – think Back in Stock flows and more! You can automatically update Shopify profiles based on Klaviyo profile updates, and opt-in and filter Shopify customers into email and SMS subscription lists.

Housing Shopify data in Klaviyo gives you customizable campaign options based on past orders and website activity, as well as the option to host Abandoned Cart flows in Klaviyo so that you can further break down flows – instead of the generic Abandoned Cart email you are able to send in Shopify itself.

The integration also provides default Shopify email templates with Shopify coding so someone with no coding experience can jump into that Klaviyo email template, customize it with branding, and export the code to Shopify for a better design.

 

Facebook Advertising

This integration allows you to directly sync your Klaviyo lists to a Facebook Custom Audience, saving you time from manually recreating the same cohorts of contacts. With this integration, you can follow contacts down the path to purchasing across multiple platforms.

 

Stamped.io

Looking to reward your customers for leaving reviews? The Stamped.io integration will streamline that process for you.

You can send review request emails, add positive reviews to email blasts, and segment campaigns based on review data – loyalty, VIP status, active reviewers or not.

 

EventBrite

The EventBrite sync passes on various metrics, including Bought Ticket, Checked In, and Refunded Ticket, so you can email your contacts based on events they’ve attended or will be attending in the future.

 

Manage your subscriptions with one of these integration options:

-> Recharge

Push your subscription data into Klaviyo with this integration, and then send flows based off of contact activity – when they start a subscription, cancel a subscription, or even abandon a cart that has a subscription product. According to a West Monroe study via Recharge, subscription services “are projected to grow 19% year over year through 2023.” Chase that profit yourself by encouraging subscriptions with automated campaigns through this sync.

-> Bold

This integration allows you to send emails and SMS messages based off subscriptions – for a new subscriber, and after a subscription cancellation.

 

Notify contacts when their package is out for delivery? Delivered?

-> AfterShip

Incorporate shipping information into your emails, and build automated delivery flows to notify customers each step of the way.

-> ShipStation

Send emails to contacts through Klaviyo when their order is out for delivery or delivered.

 

(Source: Klaviyo)

 

Check out Your Data

Once you have your integrations live and data is flowing in – check out your analytics to direct your next marketing move!

From the “Analytics dashboard”, you can view mini graphs of various data points, such as overall monthly revenue, average revenue per purchase, email opens and email click rates based on campaigns and flows, and more.

 

 

You can also dial into deeper reports via “Custom Reports” in the Analytics section of Klaviyo to see how your flows, campaigns, and products are doing over set periods of time, and grouped by different qualifications.

 

 

The “Metrics” section of Analytics gives you real-time data, graphs of activity over time, your most active users for that metric, and location data.

 

 

 

 

 

 

The “Benchmarks” section provides insight into your company’s performance compared to industry averages, and also gives suggestions for improvement based on these standards set by your peers.

 

 

 

All of this can be utilized to pinpoint VIP customers, analyze current marketing strategies, and generate new campaigns based on the data you see – i.e. what location is getting the most activity? What months of the year? Which campaigns are performing the best? Which products get the most purchases from a flow? Which areas of your marketing could use improvement?

 

 

If you’re an eCommerce brand, Klaviyo is the choice for a marketing platform. Utilize the various integrations available to sync your information across all tools and dial into metrics and analytics to deploy data-backed email and SMS campaigns and flows.

 

(Source: Klaviyo)

 

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Interested in learning more or getting started protecting your business’s data?

Talk to BLKDG.

 

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