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Oskar Blues'18
Oskar Blues Brewery went full-send on a website redesign to grow brand love.
Overview
In 2002, in the funky little town of Lyons, Colorado, the team at Oskar Blues shattered craft beer convention by stuffing a voluminously hopped mutha of a brew, Dale’s Pale Ale, into a portable, crushable, infinitely recyclable can. Now operating breweries in Colorado, North Carolina and Texas to provide craft beer in a can to all 50 states, Oskar Blues enhanced their primary digital experiences to reposition the brand along side it’s award-winning beer flavors, as well as expand online presence of its iconic taprooms.
Applied
- Innovation Planning & Strategy
- UI / UX Design
- Custom WordPress Theme
- Advanced API Integration
- Interactive Features & Custom Functionality
Our Role
Oskar Blues Brewery partners with BLKDG to enhance their primary digital experiences, including the flagship brands Dales Pale Ale and Mama’s Lil Yella Pils.
The goal of rebuilding the website was to reposition the brand along side it’s award-winning beer flavors, as well as expand online presence of its iconic taprooms. Building relationships with craft-beer drinkers, distribution partners and active lifestyle enthusiasts is foundational to all our work with Oskar Blues, which includes strategy, design, user experience, and digital campaigns.
Built on a custom WordPress theme and supported by a custom backend, the tech stack was rebuilt and strengthened for years of growth and scale.
Wireframe to Production
Design Process
Slide to view the concept from a wireframe prototype to a high fidelity design.
Ready to work with us?
We are conveniently located in the charming Tennyson District of Denver's Berkeley neighborhood. Drop us a note and tell us a little bit about your project!