FIRST DESCENTS is a cancer fighters’ dream come true. Dedicated to fulfilling each participants’ desire for outdoor and active pursuits, the team at First Descents challenged us to create a new website experience that allowed them to develop a deeper interactions with visitors through strong imagery, video and stories, as well as for interested participants through a new application procedure and even to generous donors through a custom donation engine. Check out to learn more about how they’re fighting cancer through outdoor adventure.