Boa Closure Systems

BOA came into the 2012 holiday season looking to boost interactions and fan engagement on Facebook through the 12 Days of BOA sweepstakes app. Launching an instant win sweepstakes helped BOA grow new fans on Facebook, as well as grow their email list proved to be a big hit around the holiday’s. Overall BOA’s audience engagement rate spiked by over 2,000% in the span of 12 days, perhaps it’s better than presents under the tree.