Going #nextlevel Storytelling at Camp9600
I first heard about Camp9600 halfway through my second IPA, chatting with a friend at a brew pub in Boulder. A humble guy in his own right, he casually told me about this “conference” in Breck where some of the most iconic brands gather to spill the goods on digital marketing strategy and methodology. I had to check it out.
Fast forward –
Sharing that concert last night on Instagram – on Snapchat. Announcing your new job on LinkedIn. It’s all broadcast. It’s all a new kind of narrative. It’s all storytelling.
Someone once told me, ‘brands are becoming more human, and humans are becoming brands.” Truth.
What’s interesting to me are the types of technology, platforms and tools being used to tell stories [digitally]. Today offers access to an incredibly immersive experience, told through a combination of words, pictures and film.
eCommerce Data Points to Desktop, Not Mobile for Purchase
We’ve long recognized the importance of an intuitive and frictionless mobile website experience, but as BLKDG’s responsive design capabilities continue to grow beyond the basic parameters of simple CSS and styling…