Why eCommerce Companies Should Outsource Web Development

If you’re heading an eCommerce company, you’ve got a lot of responsibilities to balance. Trying to handle your website design, development, and additional marketing efforts, along with everything else on your to-do list, is quite the lift.

 

Some may be hesitant to look to outsourcing such a big component of your business, but the benefits definitely outweigh any negatives. Check out some of the tips for preparing to outsource, as well as why it’s the best choice for eCommerce companies – below!

 

Before looking to outsource, make sure you’re prepared:

• Have a clear, organized set of goals in mind. What exactly are you looking for? What do you want this website to accomplish? Are you looking for just a website, or SEO, CRM, and other elements? Define this for yourself before starting the outsourcing process so you know exactly what you want to get out of the process.
• Define your budget and deadlines. You’ll want to give yourself a range, so you can have a little bit of wiggle room, but it’s a good idea to have any possible limitations in mind before getting into any potential partner conversations.
• Do your research. Make sure you know the going rate for the service you’re looking for. Ask for proposals, research multiple companies, and check into those companies’ previous work to ensure it aligns with the quality you’re looking for.

 

So, why would you want to outsource web development?

1. Save money – and time!
   1. This is the number one reason companies outsource web development: cost savings. You don’t have to account for recruitment, training, salary, insurance, etc. with the add of even just one new hire on your team – it’s all covered in the one-time or retainer fee you’ll be paying to your outsourced team.
   2. Going hand-in-hand with the previous point, you will also save precious time by removing the need to recruit and onboard additional employees. An outsourced web design and development team can get started building your site almost immediately, and with the necessary skills and expertise required to meet your budget and time requirements.
2. Access to the talent, without the legwork.
   1. By outsourcing, you won’t be limited to only the individuals in your area, the individuals you can find, or the individuals that you can afford to hire. You have a much wider net that you can cast to find those with higher skill sets and niche expertise.
   2. You also have access to the latest technologies with the people that know how to use them, without having to learn those techs yourself or getting current employees trained up in the processes.
   3. You can also find an external team that has all of the personnel you’re looking for – you don’t have to look to hire a designer, a developer, an SEO specialist, a CRM specialist, and a digital ad specialist – you can just look to outsource to a partner that already has all of those experts ready to set you up for success. Take BLKDG – as a full robust agency, we have the capability to design and develop your website, launch paid social and display ads, configure your SEO for success, and integrate with a CRM system – all in one place.
3. Flexibility to match your specific needs
   1. If you have a big project, you can look for companies with a high number of developers and experts. If it’s minimal, you can look for a smaller team.
   2. If the project grows or diminishes over time, you can scale up or scale down with your web development partner, instead of needing to change your in-house structure.
4. Leave the specifics to the experts, and focus on what’s important: the business itself
   1. Chances are, if you look to take on web development through your in-house team, you’ll be drawing away focus, time, and energy from developing your actual business itself.
   2. Outsourcing the actual creation of the site will allow you and your team to keep working toward your specific business goals and increase sales, define your customer base, and more – without any complicated, expensive, or intensive-learning-required distractions.
5. Long-term impact.
   1. Once you establish a relationship with your chosen expert in the field, you will have their knowledge for the rest of your professional relationship.
   2. If you work with BLKDG, for example.. if there’s a change to the technology? We’ve got you covered. An update that needs to be implemented? We’ll be there. A new element you want to add to your site? BLKDG is the expert already at your fingertips. A bug, an issue, anything wonky happening? BLKDG will be there to find and fix the issue before you even have a chance to worry.

 

With all of these benefits and just a few steps to prepare, it is in the best interest of eCommerce companies to outsource their web development and use that extra time, money, and headspace to build their business’s success.

 

 

 

As an experienced eCommerce developer and robust marketing agency, BLKDG has your back – contact us today to discuss what you’re looking for and how we can help.

 

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Sources:

gomage.com

seadev.us

velvetech.com

atlanticbt.com