Unleashing the Perfect E-Commerce Experience: RidgeRunner Antlers’ New Shopify Site

At BLKDG, we specialize in delivering digital experiences that are both eye-catching and user-friendly. One of our latest projects was a collaboration with RidgeRunner Antlers, a family-run business based out of Breckenridge, CO. Known for their high-quality antler chews that are natural, sustainable, and perfect for dog lovers seeking a healthy alternative for their pets, RidgeRunner Antlers embodies the rugged beauty of the Colorado outdoors. We’re excited to share the newly deployed Shopify website, designed and built to elevate RidgeRunner Antlers’ online presence.

RidgeRunner Antlers approached us with a clear vision: they wanted a fresh, easy-to-use website that reflected their roots in Breckenridge, CO, while enhancing the design and functionality of their online store. The goal was to create a custom e-commerce website on Shopify (read: BLKDG as a Shopify Partner) that would attract both new and returning customers, showcase their unique product line, and build trust with a wider audience. As the client later shared with Clutch, “BLKDG went above the bar we set for this project.”

The design process began with a deep understanding of the RidgeRunner Antlers brand. We wanted to ensure that the website conveyed the essence of the outdoors, the quality of their products, and the passion behind this family-run business. The site’s aesthetic features earthy tones, clean lines, and high-quality imagery that bring the product story to life.

We paid special attention to user experience (UX) to make the site intuitive and easy to navigate. The homepage immediately draws visitors in with stunning visuals and clear calls-to-action, guiding them through the product offerings with ease.

Leveraging Shopify, we built an effective e-commerce platform that’s as functional as it is beautiful. The site’s structure allows for easy browsing, whether customers are looking for a specific product or just exploring the range of antler chews available. Key features include:

• Mobile-First Design: Recognizing the importance of mobile shopping, we optimized the site to ensure a flawless experience on all devices.
• Simple Checkout Process: We streamlined the checkout process to minimize cart abandonment and maximize conversions.
• Customer Reviews and Testimonials: Building trust was a priority, so we integrated customer reviews and testimonials using prominently throughout the site.
• Automatic Quantity Discounts: To reward loyal customers, we implemented an automatic discount system that applies savings when purchasing multiple products, making it easier to stock up on your dog’s favorite chews.
• Automated Customer Marketing: To communicate directly with customers, we rely on our partnership with Klaviyo (read: BLKDG as a Klaviyo Partner)

The launch of the new RidgeRunner Antlers website has been nothing short of a success. The client saw an increase in sales, web traffic, and average order total, which speaks to the effectiveness of the new design and functionality. As highlighted in their feedback, “BLKDG went above and beyond, exceeding the client’s expectations.” The team’s efficiency, responsiveness, and willingness to address any challenges were key factors in the successful engagement.

We’re proud of our collaboration with RidgeRunner Antlers and are eager to see how this new digital platform will support their continued growth. If you’re seeking to enhance your e-commerce strategy or craft a standout digital experience, BLKDG is here to help.

Visit the RidgeRunner Antlers website at ridgerunnerantlerchews.com to see the project in action.