From the Archives: Chugach Powder Guides X BLKDG

As the snow begins to blanket the peaks and the winter season approaches, thoughts of powder-filled adventures and epic mountain escapes take center stage. For skiers and snowboarders, it’s the time of year when the mountains call louder than ever. In the spirit of ski season, we’re highlighting one of BLKDG’s past projects that embodies the thrill and beauty of winter: the design and development of the Chugach Powder Guides website, completed in 2021.

Chugach Powder Guides offers unforgettable heli-skiing and snowboarding experiences in Alaska’s awe-inspiring Chugach Range. Revisiting this project not only sparks our own winter wanderlust but also showcases how a thoughtfully crafted digital presence can capture the heart and soul of a brand’s mission. Let’s dive into how we helped bring the magic of Chugach Powder Guides to life online.

Chugach Powder Guides needed a website that reflected the thrill and grandeur of their heli-skiing experiences while providing a smooth, intuitive user journey. The site had to showcase stunning visuals, inspire bookings, and serve as an informative resource for guests planning their Alaskan adventure.

We set out to create a site that mirrored the awe of heli-skiing in Alaska. The design centered around immersive visuals, dynamic interactions, and streamlined navigation.

• Visual Storytelling: We used full-width imagery and video elements to capture the raw beauty of Alaska’s Chugach Range. High-resolution photos of skiers carving through untouched powder invited users to imagine themselves in the experience.
• User-Centric Design: A clear and intuitive interface guided users from discovery to booking. The site incorporated easy-to-navigate packages, trip details, and FAQs, ensuring visitors could find all they needed to prepare for their adventure.
• Performance Optimization: Adventure seekers access websites from remote places and on various devices, so we optimized the site for mobile-first functionality and swift load times, regardless of connectivity.

We leveraged a flexible and scalable CMS to empower the Chugach Powder Guides team to update trip details and content with ease. Custom modules allowed them to highlight new experiences and seasonal updates without relying on developers.

The new website successfully transformed how Chugach Powder Guides engaged with their audience:

• Increased online bookings due to the improved user experience.
• Enhanced brand perception through captivating visuals and storytelling.
• Streamlined trip planning with an easy-to-navigate site structure.

As we embrace the joys of winter and the fresh possibilities of ski season, the Chugach Powder Guides project serves as a reminder of how design and development can elevate a brand to new heights. Their site continues to inspire adventurers to dream big, book trips, and carve their way through untouched powder.

Check out the Chugach Powder Guides website here!