A New Digital Presence for Aspen Valley Health Designed for Excellence

BLKDG is thrilled to announce the successful launch of Aspen Valley Health’s (formerly Aspen Valley Hospital) new website, a comprehensive refresh meticulously crafted by the BLKDG team! This isn’t just a new coat of paint; it’s a complete reimagining of their digital presence, designed to reflect their evolution from a hospital to a comprehensive regional health system and to better serve their community with a seamless, intuitive, and accessible online experience. From fresh branding elements to refined functionality, every detail was considered to bring the Aspen Valley Health vision to life online.

A New Name, A New Vision, A New Website

Aspen Valley Health’s rebrand, unveiled on May 12, 2025, during National Hospital Week, marks a significant milestone in their century-long commitment to the Roaring Fork Valley. The new name and updated visual identity signify their expanding network of services and their unwavering dedication to community wellness. Our team at BLKDG was honored to partner with Aspen Valley Health to translate this forward-thinking vision into a digital platform that embodies their mission of delivering extraordinary healthcare in an environment of excellence, compassion, and trust.

What’s New and Why It Matters

Our redesign focused on creating a website that is not only visually appealing but also highly functional and user-centric. Here’s a glimpse into the key improvements and features:

• Refreshed Aesthetics and Unified Brand: The new website immediately conveys Aspen Valley Health’s updated brand identity, with a modern, clean design that is both inviting and professional. As part of the rebrand, we implemented their new color palette, updated logo, and typography throughout the site, ensuring visual consistency across every page and digital touchpoint. These changes not only elevate the site’s overall look and feel but also reinforce the organization’s new name and positioning.
• Intuitive Navigation and Enhanced UX: We prioritized ease of use, ensuring that patients and visitors can effortlessly find the information they need.
• Improved Patient Engagement: With MyChart integration, updated provider directories, and streamlined resources, the site empowers patients to actively participate in their healthcare journey.
• Optimized for Performance and Mobile: Fast load times and full responsiveness across devices support engagement and satisfaction.
• Content That Connects: Aspen Valley Health’s voice now shines through updated copy and community-centered storytelling in features like the “Healthy Journey” blog.

The Power of the Right Team

The success of the Aspen Valley Health rebrand was built on strong collaboration and mutual trust. Jennifer Slaughter, Chief Growth and Marketing Officer at Aspen Valley Health, described how meaningful it was to find agency partners who felt like true extensions of her internal team. Reflecting on the experience, she shared, “It’s pretty special when you find the right partners to be true extensions of your team.”

At BLKDG, we strive to be exactly that—and we’re proud to have been one of those trusted partners alongside Genesis Inc. and Jet Marketing, LLC. As Jennifer noted, “Thank you for your creativity, expertise and diligence in making Aspen Valley Health a reality!”

Her words reflect exactly what we aim for in every project: to bring strategic insight, creative strength, and genuine partnership to the table—especially on work as meaningful as this.

The Impact of a Thoughtful Redesign

A well-executed website rebrand and refresh for a healthcare institution goes beyond aesthetics. It directly impacts patient trust, engagement, and operational efficiency. By providing a secure, user-friendly, and accessible online platform, Aspen Valley Health is better positioned to:

• Attract new patients
• Enhance patient satisfaction
• Improve communication
• Reinforce brand identity

At BLKDG, we are incredibly proud of the work we’ve done with Aspen Valley Health. This project exemplifies our dedication to crafting digital experiences that not only look great but also deliver tangible results and support the vital work of healthcare organizations. We’re excited to continue our partnership with Aspen Valley Health as they grow and evolve—helping ensure their digital presence remains as dynamic and community-focused as the care they provide.

Explore the new Aspen Valley Health website and experience the transformation for yourself!