A New B2B Website for Softplay: Where Creativity and Usability Meet

At BLKDG, we love working with brands that ignite creativity and foster imagination. That’s why we were thrilled to partner with our client Play Power again to design and build a brand-new website for  one of their B2B companies, Soft Play. Soft Play specializes in providing innovative, contained play experiences for a variety of indoor spaces. Their products spark imagination, encourage development in children of all ages, and bring fun to commercial environments worldwide. Our challenge was to craft a website that captures this playful spirit while also showcasing the value Soft Play offers to its B2B audience.

Soft Play serves a broad range of clients, from entertainment centers and retail spaces to schools and community facilities. Each of these customers has unique needs, but all rely on Soft Play’s expertise to deliver high-quality, safe, and durable playground solutions. The new website needed to communicate effectively with decision-makers, providing resources, inspiration, and clear pathways for taking the next step. Our discovery process focused on understanding these diverse needs.

By analyzing customer behavior and business goals, we ensured that the website’s design and functionality addressed both user experience and lead generation. Our design team created a website that’s as vibrant and engaging as Soft Play’s products. Bright colors, dynamic graphics, and playful imagery immediately capture the essence of Soft Play’s brand. Intuitive navigation ensures that users can effortlessly explore products, services, and case studies, while prominent calls to action encourage them to take the next step.

Beyond aesthetics, the website highlights Soft Play’s leadership in the B2B playground equipment space. Case studies showcase successful installations, demonstrating the positive impact Soft Play’s solutions have on businesses. Detailed product pages offer in-depth information, helping potential clients understand the features and benefits of each offering.

One of the defining features of this project was creating a website that Soft Play’s team could manage and adapt as their needs evolved. We focused on making the backend fully customizable and user-friendly. Here’s how we did it:

1. Flexible Content Management:
   We built the site on a robust content management system (CMS) that allows Soft Play’s team to easily update text, images, and layouts without needing extensive technical expertise. From launching new products to adding customer testimonials, they now have full control over their content.
2. Custom Design Elements:
   Soft Play’s website isn’t just a static digital brochure—it’s a living, breathing resource. We incorporated modular design elements that their team can rearrange or customize, enabling them to highlight new features or tailor content for different audiences.
3. Future-Proof Functionality:
   We future-proofed the site by integrating tools and templates that can be expanded as Soft Play grows. Whether they want to launch a blog, add new visualization tools, or integrate with a CRM, the site is ready to adapt.

This project is the latest chapter in our ongoing partnership with Play Power. Having collaborated on multiple initiatives, we’ve built a deep understanding of their goals and vision. The Soft Play website represents the best of what we do at BLKDG—merging strategy, creativity, and technical expertise to deliver solutions that drive results. Since its launch, the Soft Play website has empowered their team to connect with clients, showcase their work, and generate leads more effectively. By giving Soft Play the tools to make the site their own, we’ve ensured that it will continue to grow and evolve alongside their business.

Explore the site at softplay.com to see how we brought Soft Play’s vision to life.